The Growing Craze of Online Shopping Among Pakistani Working Women

Everyone knows, of course, that women love to shop regardless of the season or the state of the economy. There is no wonder that 75% orders that online grocery stores in Pakistan receive are from women shoppers.

Empowerment of Women in Pakistan Plays a Big Part in the Boost of Online Shopping-

We have to see the entire thing from a socio-economic perspective. The most notable aspect is, Pakistani women are no longer confined to their homes. They have joined the huge workforce, from IT arena to healthcare, politics to sports, business to advertising- women have their fair share of presence on all these sectors. This leads to a higher disposable income in their hands, and the outcome is, they spend a lot of money, particularly on online shopping in Karachi and other major cities of Pakistan. Working women in Pakistan are usually pressed for time and cannot visit stores as frequently as they would like. That is the main reason they prefer to buy grocery to jewelry, clothes to accessories from the online shopping portals.

Driving Factors why Pakistani Women Love Online Shopping-

Time-Saving: As it has been said earlier that the majority of the orders placed on an e-commerce portal come from women and mostly working women. Time is the most precious thing for them, and valuable time can be saved by online shopping. They can shop online from virtually anywhere and utilized the time-saved for leisure activities and relaxation.

Resist the Temptationn of Unnecessary Spending: Women often get carried away while shopping on-store and placing items that they simply don’t need in the shopping trolley. Women can exercise restraint while shopping online.

Discount on Weekly Shopping: Most of the online grocery stores in Pakistan offer a huge discount on the bulk weekly shopping. Women love this weekly shop where they can order a standard grocery basket.

Women just love the concept of doing shopping with just a mere tap on the screen. Online retailing is essentially their saving grace as the choice and convenience it offers is simply unbeatable.